Finn Irish Craft Lager

Project tags

Identity Branding Print Design Illustration Packaging design
Project Details

Finn McCool is a legend known the world over. The brand needed to reflect the strength and impact of the legend and be in keeping with it's 'Irish Craft' beer roots. Incorporating hand drawn illustrative elements into the label design, and giving it a distinctive green label that packs a punch on the shelves has helped ensure the success the brand is experiencing.