Brown Bear

Project tags

Identity Branding Print Design Illustration Packaging design
Project Details

The story goes, that Arctic Polar Bears are actually the distant relatives of Brown Bears that were native to Ireland before the last Ice Age. Wanting to add another beer to their 'Legend' series of beers, Lexington Brewing Co. approached us to create this whimsical beer identity and brand to be stocked exclusively by Aldi. We wanted to bring a bit of charm and light-heartedness to the brand and by doing so we illustrated a modern interpretation of a migrating Brown Bear to adorn the label design and accompany any marketing or branding materials.