Born & Raised

Project tags

Identity Branding Print Design Illustration
Project Details

We designed a bespoke identity that we wanted to reflect the vintage nature of the trailer and the handcrafted feel and care of the waffles them selves. Knowing in advance that the trailer would be a flat grey colour we wanted to give the identity an accenting colour that would make it pop and catch the eye of the passer by. Gold was the best choice for this as it not only will contrast perfectly in tone with the dark grey but it also suits the aesthetic of the brand and reflects the golden nature of the cooked waffles themselves.